The Ask & Process:
Transform the digital experience for a healthcare provider by aligning with the concept of “Healthcare with peace of mind” while visually reflecting the lifestyle of Idaho. The process involved developing a scalable design system—built in Figma with flexible components—to support hundreds of pages across the site.

My Role & Result:
Led art direction and design system development, providing hands-on guidance and detailed oversight throughout for team of designers. Collaborated with UX and content analysts to optimize user flows and interface clarity for both consumers and healthcare professionals. Design decisions were validated through high-scoring user testing, while the visual direction was praised by the client and recognized within the healthcare industry for its innovation and impact.