The Ask & Process:
Redesign the Apple Search Ads site with a refreshed visual direction. The process involved refining the brand identity and enhancing visual storytelling.

My Role & Result:
Collaborated with creative leads to define the visual identity, develop brand assets, and lead the end-to-end digital experience—while also managing and mentoring other designers. Successfully unified the refreshed brand expression with Apple’s Marcom guidelines, resulting in a cohesive and elevated online presence.