The Ask & Solution:
The goal was to deliver a refreshed brand vision for Harry & David while staying aligned with the existing “Share More” positioning. We expanded on the theme of “Togetherness” to emphasize emotional connection—embedding this idea into both the storytelling and brand expression.
‍
My Role & Result:
Modernized and elevated the design direction in close collaboration with creative leads. Built a cohesive, scalable design system and delivered a refined brand expression across digital and print—laying the foundation for future creative growth.