The ask & Process:
The ask was to develop a refreshed and ownable visual solution to enhance the brand impression. Collaborated with Design Directors to explore creative directions and incorporate brand insights from BBDO, leveraging their deep expertise with AT&T brand.

The Result:
Presented three refined creative directions, one of which became the foundation for a brand vision the client was excited to pursue. Although the project was ultimately paused due to internal alignment challenges, the work was well-received and laid a strong foundation for future brand evolution.